Please note this event is for West Lothian residents/businesses only.
Event Details
Date: Tuesday, 19th of November 2024
Time: 10:00am - 3:30pm
Location: Scottish Procurement Alliance Partnership Hub, 6 Deer Park, Fairways Business Park, Livingston, EH54 8AF
*Please note this event is for West Lothian-based residents/businesses only*
How AI is transforming marketing and more. A practical workshop for small businesses.
This practical workshop will examine how Generative Artificial Intelligence (Gen AI) can help transform the creation of written and visual content for your organisation’s digital marketing and wider day to day business activities. Using free and cost effective tools like Canva, MidJourney, and Adobe FireFly, you’ll learn how easy it is to create or adapt a wide range of visual assets from logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces!
We’ll explore how to generate written content using tools like ChatGPT and Google Gemini – from social media updates and blogs, to web content, PowerPoints and job adverts, and you’ll see how Generative AI can help develop and grow your business, from brainstorming ideas and helping with research, to writing strategic business plans and monthly social media content calendars. ChatGPT is also capable of creating basic webpages, analysing spreadsheets, and helping with competitor analysis or customer research.
AI is fundamentally changing the business landscape, helping with strategic requirements or day to day admin and marketing activities. This workshop will show you how!
This course will include:
We know you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools to help boost the efficiency and productivity of your business.
Who should attend?
What do I need?
There are no formal entry requirements, although it would be beneficial for each attendee to bring their own internet enabled laptop allowing you to follow along and test some of the tools we’ll be looking at. A light lunch will be provided - please do let us know if you have any dietary requirements.
Please fill in the form below to book your space! Please note a maximum of 2 places can be booked per business.
Please note this event is for West Lothian residents/businesses only.