WEST LOTHIAN START SMART PROGRAMME
WEEK SIX

Congratulations on completing the sixth session of the West Lothian Start Smart Programme!

The theme of this session was 'Your Personal Brand', delivered by Michelle Brown.

Session Recap

Please watch the short video below for a recap from Michelle:

You can also download a copy of the slides here. Please do not share the slides externally.

Additional Resources

Please watch this short video on how to build a personal brand that you feel good about:

In the her video recap, Michelle discusses the personal brand of the artist Banksy. Please read this article to learn more about Banksy and his work.

It is important that brands have a mission statement. In this article, you can learn more and read some examples. Read it here.

Follow Up Task

Once you have reviewed the resources above, please complete the task below:

Name *

I consent to my data being stored for administrative and marketing purposes. *

Please Make a List of Your Brand Values: *

What Language and Tone of Voice Will You Use to Promote Your Business and Build Brand Trust and Loyalty? *

Do You Think Banksy’s Personal Brand Would Survive and be as Strong if He Was Unmasked? Please Explain Your Answer. *

Please Read the Article Above About Mission Statements and Then Write One For Your Business: *

Do You Have Any Feedback You Would Like to Share About The Lesson?

WEST LOTHIAN START SMART PROGRAMMEWEEK SIX

WEST LOTHIAN START SMART PROGRAMME
WEEK SIX