AI for Business: How it Works

EVENT DETAILS

Date: Thursday, 21st of May 2026
Time: 10:00am - 12:00pm
Location: Webinar

This session provides a clear, jargon-free introduction to the world of artificial intelligence (AI). It’s perfect for those exploring AI for the first time and for anyone who previously attended the Scottish Enterprise AI mini-series and now wants an up-to-date refresher.

 You’ll learn what AI is, how it works, and why it matters for digitally ambitious businesses today. This session will give you a practical understanding of the core concepts and tools, with a focus on real business relevance.

This session will cover:

• An introduction to AI and generative AI
• Plain-language AI terminology 
• Opportunities, risks, and limitations
• An overview of essential AI tools

By attending this webinar, you’ll:

• Understand AI, machine learning, and large language models – and the differences
• Recognise where AI can support digital performance, efficiency, and growth
• Spot practical opportunities to embed AI into everyday work
• Build confidence in selecting and testing tools that align with your business goals

This session is designed for business owners, digital teams, marketers, operational staff, and anyone wanting a solid foundation in AI. It’s ideal for first-time learners and previous participants wanting to keep pace with fast-moving developments. 

Click below to learn more and book your space!