FSB Webinar: Why We Buy: Human biases in the age of AI

EVENT DETAILS

Date: Tuesday, the 24th of November 2026
Time: 11:30am - 12:30pm
Location: Webinar

Marketers are constantly being told to optimise and scale using AI. We're told the secret to business success is just another tool or platform. But much of psychology suggests the opposite is true. That using AI might put off, rather than draw in, customers.

In this webinar, Phill Agnew, host of the UK's #1 marketing podcast, explains why AI might not solve marketers' problems but instead create more. Drawing on decades of psychological research, he'll reveal what actually makes people buy and why the answers rarely lie in the latest tech.

Join, and you'll go away with 10 proven tactics to try in your business the very same day.

Click below to learn more and book your free space!