Intro to Global Markets

Date: Thursday, 2^nd of October 2025

Time: 9:30am – 12:30pm

Location: The Voluntary Sector Gateway West Lothian office, 20-22 King Street, Bathgate EH48 1AX

Come along to this interactive workshop for an introduction to the key concepts, tools, and requirements for successfully entering international markets.

Designed for businesses new to exporting or those considering expansion, the session provides a practical framework for identifying opportunities, building a trade strategy, navigating global trade rules, and managing cross-border operations. By understanding the essentials, participants will be better prepared to make informed decisions, mitigate risks, and approach exporting with confidence.

What Will Be Covered?

• Identifying Export Readiness - Evaluate your business's potential and suitability for international trade.
  
  
• Selecting the Right Market - Learn how to assess market size, growth potential, and risk factors using key selection criteria.
  
  
• Building an Export Strategy - Understand how to structure a trade plan including research, resource allocation, risk mitigation, and performance tracking.
  
  
• Understanding Incoterms® 2020 - Explore international commercial terms and their impact on shipping responsibilities, cost, and risk.
  
  
• Managing Trade Logistics and Compliance - Gain insight into customs procedures, trade barriers, documentation, and international supply chain management.
  
  
• Navigating Legal, Financial and Cultural Considerations - Prepare for the challenges of tax, contracts, exchange rates, funding, and cross-cultural communication.

Benefits of Attending

By the end of the session, participants will:

• Understand how to evaluate and prepare their business for exporting
• Gain practical tools for selecting markets and developing trade strategies
• Improve awareness of logistics, Incoterms®, and customs documentation
• Recognise key risks and how to manage legal and financial obligations
• Strengthen global communication and cultural intelligence
• Be equipped to build an actionable plan for international market entry

This is free to attend for West Lothian businesses.

Please fill in the form below to book your space! Please note a maximum of 2 places can be booked per business.