Master Ecommerce

Date: September 2025

Time: On Demand

Location: Online

Join us for our new, on demand ‘Master Ecommerce’ course to learn how to scale your ecommerce business!

This online course, in collaboration with Invest Fife, Midlothian Council, and East Lothian Council, teaches you how to become an ecommerce winner. Learn how to avoid making the common mistakes made by most online retailers and find out what it takes to succeed in the highly competitive world of ecommerce.

By the time you have finished this course you will have a clear idea of what’s needed to achieve ecommerce success. You’ll also understand what skills you’ll need to generate a fantastic income from an ecommerce website with year-round international sales potential.

At the end of this course you will have an in-depth knowledge of ecommerce. This knowledge will potentially transform your life. Ecommerce offers huge potential but most fail, this course is designed to help you succeed.

Course outline

Master Ecommerce is for established ecommerce business owners and managers. This course is designed to increase sales and accelerate growth in the UK and overseas. Learn how to scale your business and gain an understanding of the risks and potential rewards. The course covers international markets and the key differences you must be aware of before you start selling overseas. Learn how to set-up and manage marketplace storefronts in other countries and how to use data to inform your future ecommerce strategy.

What will business owners and managers learn?

• At the end of this course delegates will have an advanced level understanding of ecommerce
• This course helps business owners and managers to scale their ecommerce business
• Delegates will learn how to market their ecommerce business to an international audience.

Course content:

• 5 hours of video on demand content
• 6 x 30 minute live interactive sessions hosted by an ecommerce expert
• 6 x 2 hour one-to-one support sessions with an ecommerce expert.

Course requirements:

• For business owners and managers of established ecommerce businesses
• The desire to grow ecommerce sales and the drive to build a robust business with a long-term future
• A willingness to invest time and effort into business planning and be prepared to execute the strategy
• Your website must be hosted by Shopify

To apply, please either contact your Business Adviser directly or email invest@westlothian.gov.uk . Please note that very limited spaces are available, so we recommend applying quickly to avoid disappointment.