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THRIVE+ : Introduction to Sustainable Marketing Strategies

Event Details

Date:  Tuesday, the 23rd of September 2025

Time:  10:30am - 12:00pm

Location: Online

Key topics:

1. Introduction to ESG and Sustainability Terminology

a. Understanding carbon footprint, carbon neutral, net zero, and other essential sustainability terms.

b. The importance of sustainability for food & drink businesses and why ESG practices matter.

2. Sustainable Packaging Solutions

a. Overview of sustainable packaging options: biodegradable, recyclable, and compostable materials.

b. How to start implementing eco-friendly packaging that aligns with brand values and customer expectations.

3. Crafting Your Sustainability Message

a. How to build a simple and authentic sustainability narrative for your business.

b. Best practices for communicating your sustainability efforts clearly to customers through various marketing channels

There will be a Q&A section at the end of the session.

The content of this session will be recorded and sent to all sign-ups after the event, this will not include Q&A section.

For more details or to book a space, click below!

About the author

West Lothian Council

The West Lothian Council News Editor.

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