1st of October 2026
Retail & E-commerce: Getting Ready for Christmas, Black Friday and Beyond
Please note that this workshop is for West Lothian-based businesses only. There is a maximum of spaces available per business.
EVENT DETAILS
Date: Thursday, 1st of October 2026
Time: 10:00am - 12:00pm
Location: Webinar
This practical webinar is designed for retail and e-commerce businesses that want to make the most of the busy pre-Christmas trading period, including Black Friday, Christmas shopping and the wider winter sales season.
The session will look at how businesses can improve their marketing activity, strengthen social media content, review the customer journey and increase the chances of turning online interest into enquiries and sales.
We will explore practical actions businesses can take across their website, e-commerce setup, social media, email marketing, customer experience and promotional planning. The session will also consider how key shopping moments, including Black Friday and the Christmas lead-in, can be used more effectively without leaving everything until the last minute.
Businesses will leave with clearer priorities and practical ideas they can apply to improve visibility, engagement and conversion during one of the most important trading periods of the year.
Please fill in the form below to book your space!
Please note that this workshop is for West Lothian-based businesses only. There is a maximum of spaces available per business.