Social Media for Business Masterclass

EVENT DETAILS

Date: Friday, 5th of December 2025
Time: 10:00am - 3:00pm
Location: Bathgate Business Centre, 6 Whitburn Rd, Bathgate, EH48 1HH (Please note that this venue is stair access only)

Social Media is much more than just a promotional tool. Used effectively, you can truly engage and influence your target market audience and achieve better business objectives. Used wrongly, and you’re likely just wasting your time hoping for some vanity likes.

Our one-day social media masterclass constantly evolves to take into account the fast moving nature of social media and features bang up to date case studies and examples. The webinar is suitable for everyone from a beginner (or even a sceptic), to social media and marketing professionals. The course is delivered by 2 of the best known social media trainers in Scotland – Gary Ennis and Colin Kelly, and the content is based on their best selling book “Embrace the Space”.

This full day session aims to ensure you remain ‘business focused’ with your own usage of social media and will cover:

• The current social landscape
• The power of social influence
• Understanding the social algorithms
• Creative social media business examples
• The business dangers of social media
• Using AI for content creation
• Getting the most from TikTok and Reels
• How to measure the success from social
• Practical Tips and Tricks

There will also be plenty time for questions, discussions, and some live audits of attendee social media profiles (with advice and recommendations given).

Expect Laughs, Learning and Lightbulb moments – it’s not one to be missed!

This is free to attend for West Lothian businesses. Please note there is a maximum of 2 spaces per business.

For more details and to book a space, fill in the form below!