Social Media Masterclass

EVENT DETAILS

Date: Thursday, 28th of January 2026
Time: 10:00am - 3:30pm
Location: The Voluntary Sector Gateway West Lothian office, 20-22 King Street, Bathgate, EH48 1AX

Social media continues to evolve at an incredible pace, making it increasingly difficult for businesses to know where to focus their time and effort. This practical masterclass cuts through the noise, helping you understand what really works and how to use social media more strategically.

Covering the latest developments across platforms such as Facebook, Instagram, LinkedIn, TikTok and others, you'll learn how to create engaging content, grow your audience, understand the algorithms, measure success and make better use of AI to support your marketing. We'll also explore emerging trends, changing customer behaviour and practical ways to increase your visibility online.

Using real-world examples, live demonstrations and practical advice, this workshop will leave you with greater confidence, fresh ideas and a clear action plan to help you make social media work harder for your business.

This workshop will cover:

• Developing an effective social media strategy
• Choosing the right platforms for your business
• Creating engaging content that attracts the right audience
•  Understanding algorithms, reach and engagement
• Using AI to plan, create and improve social media content
• Building trust, growing your community and increasing visibility
• Understanding the risks and dangers of social media
• Practical tips, tools and best practices you can implement immediately

Based on the Amazon best-selling book Embrace the Space, this full day practical masterclass delivered by Gary Ennis and Colin Kelly helps SMEs cut through the noise and build a social media presence that delivers real business results.

There will be a lunch break during this session, please note that lunch will not be provided. 

Please fill in the form below to book your space!