Think Brand, Not Business Workshop

EVENT DETAILS

Date: Tuesday, 14th of April 2026
Time: 10:00am - 1:00pm
Location: Mercure Hotel, Livingston

If you are small business owner, you are your brand. But creating your brand is virtually impossible to do yourself. Come along to this interactive workshop hosted by the West Lothian Chamber of Commerce and get some help and feedback, on how to start thinking about your business more as a brand.

During the workshop, host Giles Etherington will explain why a brand is so important and how creating a brand for your business will help you to connect with more of your ideal clients.

This workshop is for small, purpose-driven service-based business owners, with a small team, but with no in-house brand and marketing expertise, who are struggling to attract enough of their ideal clients.

What to expect from the workshop

You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business. And how that clarity and confidence will give you the courage to show up in a way that attracts more of your ideal clients. The interactive exercises during the workshop will help you to start the process of thinking about your business differently – as a brand.

Doing this in a sociable peer-group environment will also make you realise how important external perspectives and feedback are, to help you create more powerful messages. Come along expecting to give and receive valuable feedback! This is also a great opportunity to network with other small business owners facing similar challenges to you. 

Click below to learn more and book your space!