BUSINESS DEVELOPMENT
FREE MARKETING RESOURCES
We can offer a wide range of free resources to help you improve your marketing and raise the profile of your business.
The following free resources are available:
Website Optimisation Best Practice Guide
A well-optimised website ensures that your business is visible to customers, loads quickly, and provides a seamless user experience. For small and local businesses, even basic improvements in website optimisation can have a significant impact on traffic, enquiries, and conversions.
Download our guide on how to optimise your website here.
Digital Marketing Strategy Best Practice Guide
A digital marketing strategy provides structure to your online activity and ensures that every action supports your wider business goals. For small and local businesses, this means using time and resources effectively to attract the right customers and encourage long-term loyalty.
Download our guide with helpful tips here.
SEO Best Practice Guide
SEO refers to Search Engine Optimisation. SEO means helping your website appear higher on Google when people search for what you offer.
Download our guide on how to improve your SEO here.
Digital Marketing and Social Media Best Practice Guide
In today's digital world, social media is a fantastic tool for promoting your business. However, it is essential that your business has a strategy in place.
Download our guide to learn more about what you must consider when using social media here.
Events and Workshops
We host a variety of exciting workshops and events to help West Lothian business improve their marketing activity.
Browse the full calendar of events here.
If you would like to request additional support with your business marketing, please contact your adviser directly or email invest@westlothian.gov.uk .