Job Title: CRM & Loyalty Manager
Company Name: Schuh
Location: Livingston
Hours / Days Of Work: To be clarified
Job Type: Full-Time
Salary: Negotiable
Job Description:
Own the end-to-end delivery of CRM and loyalty lifecycle journey campaigns from strategy and ideation through to briefing, testing, building, and execution
Drive the development and application of personalisation, including leading the use of Movable Ink and overseeing messaging and personalisation across loyalty touchpoints on the website
Develop and expand on the technical knowledge of CRM & Loyalty tools (including Salesforce Marketing Cloud, Salesforce Loyalty Management and Movable Ink)
Periodically refresh CRM and loyalty creative to ensure relevance and alignment with brand and campaign objectives
Align CRM and loyalty activity with the wider marketing calendar and business goals
Lead multivariate testing (MVT) planning and implementation across CRM and loyalty campaigns to drive performance improvements
Support campaign, loyalty, and project reporting, including performance metrics, learnings, and optimisations
Manage campaign and technical documentation
Experience And Qualifications:
3+ years experience in CRM and/ or loyalty
Experience with Salesforce Marketing Cloud or other ESP (email service provider)
Experience in CRM and email marketing
Experience with CRM journey building and testing
Experience with CRM analytics and reporting
Experience with segmentation strategies
Experience in email personalisation tools and logic, such as Movable Ink
Application Process:
Apply via link below
Closing Date: 14/07/2025
Social Media Links: