Develop and execute short- and long-term revenue strategies across leisure, corporate, and group segments. Analyse market trends, booking patterns, and competitor pricing to inform dynamic rate strategies. Lead forecasting and performance reporting, delivering actionable insights to senior leadership. Oversee inventory and distribution across all channels, ensuring rate parity and optimal visibility. Manage relationships with OTA and GDS partners, aligning content and pricing strategies. Collaborate with commercial, marketing, and sales teams to align revenue plans with promotional activity. Ensure optimal use and configuration of RMS, PMS, and CRS systems, maintaining data integrity and functionality.